“Digital Darwinism and Branding” In Context to Educational Institutions – A Conceptual View
Journal Title: International Journal of Business and Management Invention - Year 2018, Vol 7, Issue 5
Abstract
In today’s competitive world, the phenomenon of competition is extremely determined by technological developments. Technology has already made business global. Any new changes or developments with regard to products or processes are inherent with technological component. No doubt even educational organizations are shifting from manual record maintenance practice to software or online based practice, which is facilitating and simplifying various processes carried out on a day to day basis. The transition phase from traditional to modern digital methods of carrying out various processes is considered to be difficult due to various shortfalls such as computer skills of system users, quantum of data, cost factors etc. These shortfalls might lead to a situation termed as Digital Darwinism, a scenario where technology and society are changing faster than organizations can adapt. This makes way for a new business models, raising an alarm of ―adapt or die.‖ In view of this concept, this paper emphasizes on how digitalization of technology is influencing the internal and external functions of educational institutions. The thought of how the teachers, students, parents and recruiters would adapt and benefit from the digitalization of various processes that are carried out on a day to day basis. The view points based on past research are compiled from various literatures to administer this paper. The educational institutions should function as forward- looking bodies by adapting the innovations and create a competitive edge over the other players, for which the institutions should move forward to adapt to the changes to enjoy better brand equity and also cater to the changing requirements of the society.
Authors and Affiliations
Shailesh . G, Priya Vaz
Keywords
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