DIGITAL MANIFESTATIONS OF CORPORATE STORIES
Journal Title: Journal L`Association 1901 SEPIKE - Year 2018, Vol 1, Issue 19
Abstract
Corporate stories are an integral part of organizational reality. They serve to support brands, build and validate organizational and corporate identity, maintain a positive reputation. Corporate stories are managed through corporate communications and they are an essential element of corporate culture. The modern business environment is unthinkable without new social media that requires the digitization of corporate stories, their creation and co-creation, their transmission and management through the tools of these media.
Authors and Affiliations
Yanica Dimitrova
Keywords
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