Digital Marketing and User Satisfaction in Library 2.0: A Concept and Research Framework
Journal Title: International Journal of Academic Research in Business and Social Sciences - Year 2017, Vol 7, Issue 12
Abstract
Digital marketing techniques are becoming more common in our advancing technology currently. Some of popular digital marketing techniques such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, display advertising, e–books, and optical disks and games. The purpose of this study is to gain the performance of digital marketing regarding to the social media usage in the library environment such as Instagram, YouTube, Facebook and other platforms connectivity and communication related to user satisfaction in library environment. This paper enables librarians and stakeholder of the library to have a better understanding on the social media phenomenon in libraries.
Authors and Affiliations
Duratul ‘Afifah Arbani, Che Zainab Abdullah
Keywords
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- EP ID EP639988
- DOI 10.6007/IJARBSS/v7-i12/3632
- Views 94
- Downloads 0
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