DIGITAL MARKETING IN METAL PROCESSING COMPANIES IN PRIJEDOR REGION
Journal Title: EMC Review: Časopis za ekonomiju i tržišne komunikacije - Year 2018, Vol 8, Issue 2
Abstract
Marketing, as a very important busines s activity of modern companies, regardless of their size, also suff ers a certain level of change caused by the use of new ICTs. So today we have got a completely new form of marketing called digital marketing. Th e aim of the research was to learn about understanding and deploying digital marketing tools and techniques in the small and medium metal processing companies in Prijedor region. Th e results have shown alow level of companies’ information on marketing as the key business process and use of modern digital marketing for promotion and communication with clients.Although there is a large amount of distrust in online communication and media channels, metal processing companies in Prijedor, although shyly, are trying to get involved in contemporary trends in this domainof modern business.
Authors and Affiliations
Drljača Dalibor
Keywords
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- EP ID EP611012
- DOI 10.7251/EMC1801072D
- Views 74
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