DIGITAL PAYMENTS AND CONSUMER BUYING BEHAVIOUR IN INDIA
Journal Title: IJAR-Indian Journal of Applied Research - Year 2018, Vol 8, Issue 10
Abstract
Digital payments are changing the consumers’ buying habits and influencing their purchase behaviour. Consumers don’t have to carry hard cash or even don’t need to have money in their bank accounts to make payments for their purchase. Ease of use in making payments with e-wallets, debit or credit cards or using internet banking has empowered the modern consumers to do anytime anywhere purchase and payments. On one hand digital payments options have offered greater convenience to consumers, on the other hand they have also resulted in increased sales volume for both online as well as offline retailers. The digital revolution and its importance from economic, social, and consumer perspective, provides substantial base for its exploration. Present paper is aimed at bringing out the extant use of digital payments and its influence on consumer buying behaviour.
Authors and Affiliations
Dr. Shilpa Bagdare
Keywords
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