Abstract

This study aims to fill that fissure by studying how a digitalization occurring in rural entrepreneurship. This organizing issue is challenging, because stakeholders of rural entrepreneurs are not governed by any formal authority. To answer that question, it accepts forms of organizing as a theoretical view, which provides structure to examine organizing issues. In today, rural entrepreneurship considerably impacts many issues, including economic development, employment, food supply and social security. With increasing numbers of people moving from rural to urban areas due to poor employment opportunities, and the complexity of running their own businesses, the problem of potential social unrest, amongst others, becomes more credible. It is therefore crucial that researchers, particularly in those countries with large rural populations, investigate this problem and provide ways of solving it. Such challenges facing entrepreneurship in remote or rural places require modern, innovative business leaders, skilful political thinkers, and greater numbers of trained professionals, and academics who can think dynamically, and bring their ideas into broader societal use. In most practical cases, individuals who conduct their businesses in rural areas do so by utili sing locally available resources. Their business activities improve the standard of living for local communities by creating employment opportunities for people living in proximate villages and provide sources of entrepreneurial activity to establish industrial and business units in this rural sector of the economy. Similarly, rural entrepreneurship can further be described in terms of rural industrial is at ion. The existence of rural entrepreneurship which leads to viable economies in rural areas is therefore of extreme importance. Regardless of the extent to which rural entrepreneurs engage in a variety of activities, which range far beyond simply agriculture, they are still not fully Indus try alisedin their thinking and approach, due to the number of challenges that confront them in rural regions worldwide Prof. Hiremath Uday V. "Digitalisation in Rural Entrepreneurship a Paradigm Shift" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Special Issue | International Conference on Digital Economy and its Impact on Business and Industry , October 2018, URL: http://www.ijtsrd.com/papers/ijtsrd18716.pdfhttp://www.ijtsrd.com/management/marketing-management/18716/digitalisation-in-rural-entrepreneurship-a-paradigm-shift/prof-hiremath-uday-v

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