Abstract

A digital shift is taking place globally over wide range of sectors to stay ahead in the competition in their respective fields to which banking industry is no exception. Digitalization is inevitable for banking industry and hence "Hop on the digitalisation express" should be the goal of every bank in the world. The financial landscape is on the verge of change and has essentially revolutionised the business model of banking industry. In the new digital era, increasing expectations of the customers across all delivery channels, be it ATM, Internet banking or mobile banking is a standard requirement. Customer centric digitalised operations will increase the efficiency and effectiveness in banking services in the challenging, dynamic environment. Millenials are more eager to do their banking transactions and financial planning via e-banking and hence a key to success of banks is offering everything on electronic media. Projecting the banks offerings on third-party sites and providing value added services on mobile application using the open API economy will be crucial too. Not only are the Customers, the key players of digitalisation as the banks are constantly striving hard to remain one step ahead of customers but also the competitors and the regulatory agencies are acting as drivers to digitalisation. Customers expect a seamless multichannel experience and a consistent, global service from banking sector. Samita V. Dalvi "Digitisation in Banking" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Special Issue | International Conference on Digital Economy and its Impact on Business and Industry , October 2018, URL: http://www.ijtsrd.com/papers/ijtsrd18704.pdfhttp://www.ijtsrd.com/management/marketing-management/18704/digitisation-in-banking/samita-v-dalvi

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