Dimensions of Risk in the Effect of Customers’ Awareness and Knowledge on the Readiness to adopt Neobanks
Journal Title: International Journal of Current Science Research and Review - Year 2024, Vol 7, Issue 06
Abstract
The majority of conventional banks offer digital services during pandemics, while the government promotes cashless transactions in daily life. In India, the Neobanking industry is developing at an increasing rate. It’s a purely online bank with no physical branches; all transactions are made through mobile applications. The purpose of this study is to find out how aware consumers are about neobanks, as well as risk factors and readiness for neobank adoption. additionally, the study builds the SEM model from the survey data of 169 respondents that had access to online banking services. The findings indicates that while financial risk and security risk have no obvious association with knowledge, whereas awareness and social risk have a substantial link with knowledge that results in readiness to use neobanks. As a result, in order to boost client usage in the future, it is essential to raise knowledge about neobanks through media advertising and provide comprehensive information about the applications.
Authors and Affiliations
P. Nithyakirrthy, R. Shanthi, Puja Sunil Pawar,
Keywords
Related Articles
- EP ID EP736544
- DOI 10.47191/ijcsrr/V7-i6-18
- Views 70
- Downloads 0
Senior High School Science Teachers’ Attitudes, Knowledge and Skills in Alternative Assessment
This study investigated senior high school science teachers’ attitudes, knowledge, and skills in alternative assessment within the Philippine context. A descriptive-quantitative research design was employed to gather dat...
Barriers and Challenges in Implementing Clinical Pathway of Sectio Caesarea for Health Workers in a Private Hospital
Clinical pathway (CP) is one of the requirements required in hospital accreditation standards. It has an important role in controlling quality, and costs and supporting patient safety, especially in cases that have the p...
Improving Work Rehabilitation Program at PT. KALPRI
The work rehabilitation program is one of the important efforts made by the company to help employees who are experiencing health conditions that disrupt work productivity to return to work optimally at PT. KALPRI, there...
Developing Business Strategies to Grow the Business of PT Asia Civil Indonesia
The significant market growth translate into business opportunity for construction such toll road, office building, bridge, LRT, High speed train, including huge opportunity in IKN and data centre with potential The Indo...
A Comparative Study of Friendship in The Poetry of Du Fu (China) and Tu Xuong (Vietnam)
Du Fu is one of the greatest poets of Chinese literature, while Tu Xuong is one of the representative poets of Vietnamese literature. Besides the similarities, the lives and literary careers of the two authors still have...