DIRECTIONS AND PERSPECTIVES FOR DEVELOPMENT OF THE CONFECTIONERY INDUSTRY IN POLAND
Journal Title: Roczniki Naukowe Stowarzyszenia Ekonomistów Rolnictwa i Agrobiznesu - Year 2018, Vol 0, Issue 3
Abstract
The confectionery industry in Poland is still developing very dynamically. The changing consumption patterns of Poles have an impact on the directions and capabilities of the sweets sector, which responds quickly to consumer trends and needs. Polish consumers are demanding when it comes to the quality of sweets, they are looking for naturalness and pro-healthy qualities; they value availability and convenience. The development of confectionery is closely related to the development of exports to European Union countries and the search for new export markets. The export of chocolate and cocoa products may be of significant importance. A great opportunity for development for small and medium-sized producers is the increase in the sale of sweets as a private label. Attention should also be paid to the risks of the confectionary market: unstable prices of basic raw materials, cocoa deficit on global markets, fluctuating exchange rates, trade and administrative barriers.<br/><br/>
Authors and Affiliations
Joanna Szwacka-Mokrzycka, Michał Kociszewski
Keywords
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- EP ID EP348379
- DOI 10.5604/01.3001.0012.1511
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