Directions for Using Information Technology in the Communication Strategies of Ukrainian Tourism Enterprises and Facilities in the Hospitality Industry
Journal Title: Бізнес Інформ - Year 2015, Vol 10, Issue 0
Abstract
The article addresses the question concerning the perspective directions for application of information technology in the communication strategies of Ukrainian tourism companies and hospitality facilities. The main characteristics of the tourism industry in the field of hospitality, which are most suited for the active use of information technologies, have been allocated. The basic properties of information technologies, which are of strategic importance for development of tourism in Ukraine, have been determined. A structure for communication model of both the tourism industry and the hospitality industry, have been developed, which can be successfully implemented by using contemporary information technologies. It has been established that an acute present problem for Ukrainian tourism enterprises and hospitality facilities is the issue of defining the budget costs for implementation of automated information systems. The article generalizes that for tourism enterprises will be significant both the implementation and use of the systems of «business processes re-engineering». The results of research, mentioned in the article, may be used as a source of information for determining, studying and using the main directions of information technology in the communication strategies of the Ukrainian tourism enterprises and hospitality facilities.
Authors and Affiliations
Raisa Kozhukhivska
Keywords
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