DISASTERS, MARKETS, AND GLOBALIZATION
Journal Title: Journal of Globalization Studies - Year 2015, Vol 6, Issue 1
Abstract
Disasters and disaster relief services have become globalized in five evident ways: (1) the widespread global economic impacts of disasters due to the in-terconnectedness of global markets, (2) more rapid and streamlined respons-es of relief providers on a global scale as a result of advancing communication technologies, (3) the increasing prominence of the marketization of disaster relief funding and consumption philanthropy, (4) the increasing disparity of relief efforts and resources afforded to different disastrous occurrences, and (5) the cross-cultural challenges that are present when human responders from a variety of cultural backgrounds attempt to meet the survival and coping needs of diverse victims. The following conceptual piece reviews some of the prior scholarly research and burgeoning issues on disasters and disaster relief services from the perspective of marketing and the globalization of disaster relief. Ideas for future research concerning how multi-disciplinary globalization scholarship can continue to address some of these issues are discussed prominently throughout this dialogue.
Authors and Affiliations
Nese Nasif
Keywords
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