Do because we must – E marketing in developing countries
Journal Title: International Journal of Marketing and Technology - Year 2011, Vol 1, Issue 3
Abstract
The concept of e marketing is very widely accepted by the companies around the world because it has not only contributed in the efficacy of 4 P’s of marketing mix in big a way but has also backed the increasing customer value and satisfaction. The huge benefits of e marketing techniques are mostly delighted by developed countries because of the availability of advanced infrastructure and established unconventional marketing setups, which are absent in developing countries. The paper has attempted to find out strategies and ways by which e marketers can get hold of customers living in under developed areas without knocking the doors of government, telecom players, educational institutions, NGOs or any other external body.
Authors and Affiliations
Zehra Zulfikar and Dr. Kavita Chauhan
Keywords
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- EP ID EP19222
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