Do because we must – E marketing in developing countries
Journal Title: International Journal of Marketing and Technology - Year 2011, Vol 1, Issue 3
Abstract
The concept of e marketing is very widely accepted by the companies around the world because it has not only contributed in the efficacy of 4 P’s of marketing mix in big a way but has also backed the increasing customer value and satisfaction. The huge benefits of e marketing techniques are mostly delighted by developed countries because of the availability of advanced infrastructure and established unconventional marketing setups, which are absent in developing countries. The paper has attempted to find out strategies and ways by which e marketers can get hold of customers living in under developed areas without knocking the doors of government, telecom players, educational institutions, NGOs or any other external body.
Authors and Affiliations
Zehra Zulfikar and Dr. Kavita Chauhan
Keywords
Related Articles
- EP ID EP19222
- DOI -
- Views 373
- Downloads 17
A study of Corporate Governance– Evolution and Challenges with special reference to Implementation of E-government in India
While recent high-profile corporate governance failures in developed countries have brought the subject to media attention, the issue has always been central to finance and economics. The issue is particularly importan...
A FINANCIAL ANALYSIS OF SELECTED TELECOMMUNICATION COMPANIES IN INDIA
The telecommunication plays an important role in today‟s market dynamic. In the last decade a dramatic change in the ownership structure of telecommunications companies has taken place, from public (state-owned) monopo...
"Banking Services towards urban poor in Navi-Mumbai City and its challenges on financial literacy in the global scenario"
Banking is an important agency for fostering the Economic Development of a developing country like India. The main objective of Indian economic policy is “economic growth with social justice”. This involves balanced gr...
INFLUENCE OF RETAIL STORE ATTRIBUTES ON CUSTOMERS’SHOPPINGBEHAVIOR
Consumer Behaviour is the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that...
ROLE OF BANKS IN FINANCIAL INCLUSION PROCESS IN INDIA
Access to affordable financial services – especially credit and insurance – enlarges livelihood opportunities and empowers the people to take charge of their lives. Such empowerment aids social inclusion of such poor p...