Do Personality Types Make Consumers Exhibit Different Complaint Behaviors?
Journal Title: Journal of Marketing and Consumer Behaviour in Emerging Markets - Year 2015, Vol 2, Issue 2
Abstract
This study aims to explore the differences and similarities in complaint behavior of consumers according to their personality types. 116 managers of a large Turkish fi nance company have participated in the study. Results show that Intuition-Thinking and Sensing-Thinking individuals tend to engage in public action, while Sensing-Feeling individuals prefer to take private action, and Intuition-Feeling individuals take no action, which is a different form of complaint behavior.
Authors and Affiliations
Olgun Kitapci, Ibrahim Taylan Dortyol
Keywords
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- EP ID EP352447
- DOI 10.7172/2449-6634.jmcbem.2015.2.1
- Views 142
- Downloads 0
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