Does Cancel Culture Affect the Bottom Line? A Timeseries Analysis of Sentiment and Emotion on the Efficacy of the Call to Cancel Against Abercrombie & Fitch
Journal Title: European Journal of Behavioral Sciences - Year 2023, Vol 6, Issue 3
Abstract
Social media polemics that call to cancel, boycott, or otherwise disrupt a business have become endemic to the medium. The following case study of Abercrombie & Fitch explores the effectiveness of these “call to cancel” and, by analyzing the sentiment of the tweets, a time-series regression analysis was used to develop a predictive model of correlations to fiscal indicators. Sentiment of Twitter data was collected for each fiscal quarter for 10 years. Results showed a spike in negative sentiment values that corresponded to the call to cancel. The polemic differences were strongly correlated to adjusted sales. Results showed a structural break in sales. The sudden change in sentiment preceded a shock to the fiscal system of the company. Individual emotions were ultimately found to be representing two factors. The implications of this study lend credence to the construct of cancelling while also calling into question the idea of separate emotions.
Authors and Affiliations
Paul Reyes-Fournier, Elizabeth Reyes-Fournier, David Bracken
Keywords
Related Articles
- EP ID EP743763
- DOI https://doi.org/10.33422/ejbs.v6i3.1088
- Views 46
- Downloads 0
Structural Validity of the Interpersonal Behaviors Questionnaire in Greek University Sport-Students
The examination of the interpersonal behaviors of undergraduate student-athletes can contribute to the research on the perceptions of students for satisfaction and frustration of basic psychological behaviors by teachers...
The Effectiveness of Teaching Techniques to Improve the Classroom Management Based on Adler-Dreikurs Approach on the Degree of the Self-efficacy and Psychological Well-being of Teachers
The purpose of this study is to investigate the effect of training on improving classroom management techniques based on the Adler-Dreikurs approach to self-efficacy and psychological well-being of teachers. This study i...
Conscientiousness and Altruism Impacting Supersonic Aircraft Fighter Pilots Performance
Research demonstrated that personality traits of fighter pilots have impact on their performance. The prediction of supersonic fighter pilots performance and professional success can be made by assessment of the levels o...
Impact of Multiple Intelligence Based Intervention on Cognitive Abilities of Students
As an enlightening process, the principal and global intent of education are to enhance students’ cognitive abilities. Cognitive abilities induce progressive attainment and retention of learning skills that enable childr...
Narcissism, Personality Traits and Conspicuous Consumption of Brand in Youth
The aim of the study was to investigate the relationship among Narcissism, personality traits and conspicuous consumption of brands in youth. This used quantitative research design with a sample consisting of 50 Men and...