Does Environmental Responsibility affect Business Performance? Evidence from Insurance Sector Kenya.
Journal Title: Africa International Journal of Management Education and Governance - Year 2018, Vol 3, Issue 4
Abstract
The Study attempted to address the question whether Corporate Social Responsibility (CSR) has effect on business performance of Insurance firms in Eldoret town in Kenya. The specific objective of the study was to examine the effect of environmental responsibility on business performance of insurance firms in Kenya. The study was anchored on stakeholder theory. Descriptive survey research design was adopted. The study was conducted in 32 insurance firms in Eldoret town. The target population was 394 insurance employees. The sample size was composed of 32 regional managers, 32 line managers and 64 sales representatives. A questionnaire and interview schedule was used as the main instruments of data collection of the study. Pilot study was conducted in Jubilee insurance company to ascertain the validity and reliability of the research instruments. The data was analyzed using both quantitative and qualitative techniques. The data from structured questionnaires was analyzed using descriptive statistics; frequencies and percentages and regression analysis. The data was analyzed with the aid of Statistical Package for Social Scientist (SPSS 23.0). Qualitative data was analyzed using content analysis. The study findings showed that majority of the respondents agreed that organization upholds fair business practices; provide quality goods and services through just processes, organization’s policies are motivated by social and ethical values. The results indicated that environmental responsibility activities undertaken by insurance firms significantly influence their performance (β1= 0.159, p < 0.05).
Authors and Affiliations
Winstone Herbert Ojiambo, Ambrose kemboi
Keywords
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