Does eWOM influence destination trust and travel intention: a medical tourism perspective
Journal Title: Economic Research-Ekonomska Istraživanja - Year 2016, Vol 29, Issue 1
Abstract
Virtual community membership has a strong influence on a tourist’s behaviours and the way information is transmitted. Drawing on trust transfer theory as a theoretical framework, this study tests an empirical model that investigates the influence of electronic wordof-mouth (eWOM) on destination trust and travel intention. The study also diagnoses gender differences in the proposed model. Data were obtained from a sample of 216 tourists in Cyprus. The findings from regression analyses suggest that eWOM is positively related to travel intention; eWOM is positively related to destination trust; and destination trust is positively related to travel intention. Additionally, the impact of eWOM on destination trust was significant for both genders but stronger for men, while the impact of destination trust on travel intention was stronger for women. The paper extends the existing literature regarding new response variables ssociated with eWOM.
Authors and Affiliations
Abubakar Mohammed Abubakar
Keywords
Related Articles
- EP ID EP202993
- DOI 10.1080/1331677X.2016.1189841
- Views 56
- Downloads 0
Performance sensitivity of executive pay: the role of ownership structure, board leadership structure and board characteristics
This study first investigates the effect of firm performance on executive pay in listed firms in Turkey, an emerging market from 2009 to 2013. The results reveal a positive and significant link between firm profitability...
Efficiency of bank branches: empirical evidence from a two-phase research approach
The aim of this paper is to assess the relative efficiency of the branches of Komercijalna Banka AD Skopje during a three-year period (from 2009 to 2011). The research sample consists of eight branches performing the sam...
Determinants of the performance of investment funds managed in Hungary
We investigate the performance and time varying risk behaviour of Hungarian equity mutual funds by applying modified versions of the four-factor model applying different market proxies. We classify the funds according to...
Insolvency prediction model of the company: the case of the Republic of Serbia
In this article, the authors analyse the existing foreign insolvency prediction models of the company and on the basis of the sample of solvent and insolvent companies they aim to develop a new model to predict insolvenc...
Monetary freedom and economic growth in New European Union Member States
This paper analyses the relationship between monetary freedom (index measured by the Heritage Foundation) and real economic growth of 11 new member states of the European Union. 19-year panel data regression with fixed e...