Does Language Matter? Purchase Intention of Indonesian Students toward Online Shopping in Taiwan
Journal Title: Invention Journal of Research Technology in Engineering & Management - Year 2019, Vol 3, Issue 4
Abstract
The development of technology and information has a significant impact on the development of e-commerce. With all of given features providing perceived usefulness and ease to use, online shopping is in the first place of e-commerce chain. However, not all online shopping website provides language change feature which is very helpful for the foreigners in Taiwan. Hence, the objective of this study is to examine whether language matter on affecting the purchase intention of Indonesian student in Taiwan. Technology Acceptance Model (TAM) was chosen as the main conceptual framework of this study, focusing on perceived usefulness and ease to use. The data of this study was gained from Indonesian students in Taiwan through questionnaires. Collected data were analyzed using Multiple Linear Regression Model to examine the model fits and hypothesis testing. The results of the research contribute in providing a guideline for Taiwan online shop website companies to attract more International students in Taiwan as customers, especially Indonesian students
Authors and Affiliations
Fachri Yafelli
Keywords
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