„Dziewczyna z plakatu” – edukacyjne i społeczne znaczenie outdoor’owych kampanii komunikacyjnych. “A Billboard Girl" - educational and social importance of outdoor communication campaigns.
Journal Title: Czasopismo Pedagogiczne/The Journal of Pedagogy - Year 2015, Vol 1, Issue 1
Abstract
In the polyphonic contemporary culture forms are merging, using all available tools of expression to hit the consciousness of the receiver. A sign of the democratization of intellectual life is blurring the boundaries between science and style of expression. Contemporaneity moves freely beyond the borders and divisions, as well as outdoor messages whose advantage is the fact that work in open space - public space - where the most important things are happening. The discourse becomes thus a social, interdisciplinary and multi-voice. Large formats have a larger impact, and the publicity of contents, which are transmitted, definitely increases the chances of reaching a wider audience. Outdoor campaigns raise important social issues and problems, in effect contributing to qualitative changes in the behavior and attitudes of consumers.A large format of outdoor advertising, through associations and emotions, creates a multi-threaded portrait of the modern woman, makes that femininity becomes the subject of social dialogue. In my article I try to humanize the message of outdoor campaigns involving women. I want to show their educational and social importance and complexity of the mechanisms causing changes, affecting on the beliefs and attitudes of consumers, shaping public expectations towards the role of women.
Authors and Affiliations
Magdalena Urlińska
Keywords
Related Articles
- EP ID EP177436
- DOI -
- Views 52
- Downloads 0
O dwoistości strukturalnej faz rozwoju w cyklu życia E.H. Eriksona (recenzja książki L. Witkowskiego, Versus. O dwoistości strukturalnej faz roz- woju w ekologicznym cyklu życia psychodynamicznego modelu Erika H. Erik- sona, Kraków 2015). The structural duality of development phases in the E.H.Erikson's life cycle. Book review: Lech Witkowski, Versus. About the duality of structural development
Książka, którą pragnę zarekomendować, będzie tu postrzegana przez pryzmat potrzeb nauczycieli i pedagogów. Dzisiejsze stan- dardy dla osób mających wyższe wykształcenie wymagają od nich pogłębionego już czytelnictwa lite...
Animacja kultury jako wyzwanie pedagogiczne rezyduów tożsamości w pasji i praktyce akademickiej. Cultural animation as a pedagogical challenge of residual identity passion and academic practice.
The subject of the considerations placed in the article is culture animation as a possible passion and practice. Enclosed reflections concern personal and environmental conditions favouring self-accomplishment through cr...
Lolita – mały morderczy demon czy zbrukana świętość? O (nie)nasyceniu pragnienia męskiego. Kobiecy (pre)tekst do (od)czytania fenomenu dorastających dziewcząt. Lolita - a little deadly demon or defiled holiness? The (un)saturation of male desire. Feminine (pre)text to (re)reading of the phenomenon of adolescent girls.
Sexual mores, together with regulating them morality, are constantly undergoing a transformation. Despite this, customs and morality guard constantly a child's innocence. Sigmund Freud's discovery that the child is also...
PROKRASTYNACJA JAKO PROBLEM DYDAKTYCZNY I BEHAWIORALNY. WYZWANIE W PRACY PEDAGOGA I PSYCHOLOGA
The procrastination is one of behavioral problem this is unnecessary delay of action. People o en procrastinate in education. A procrastination is self-regulatory failure. If we teach youth self-regulation they should pr...
Ciało – umysł – przestrzeń. Buddyjska perspektywa. Body - mind - space. The Buddhism perspective.
This text refers to the results and conclusions of my research project, which dealt with Buddhism as a life policy and focused on the lifestyle of Buddhists, their attitudes to life and self-realization. I inform only at...