E-commerce and the Rural Sector
Journal Title: International Journal of Advanced Research in Computer Engineering & Technology(IJARCET) - Year 2012, Vol 1, Issue 9
Abstract
In the modern times E-commerce is giving a tough competition to the traditional trade and business. Due to the advancement of technology the world has became a global village. E-commerce has reached most of the consumers in the urban sector but the challenge lies in front of the companies so that it reaches the rural sector also. The rural population of India has to go at distant places or nearby cities to purchase luxury products. Here E-commerce can come to their help by widening its area of operations. A profound understanding of people, their behavior and their community is critical within the digital marketplace. If you can’t connect to your customers’ wants and needs, you’re going nowhere fast – and so is your investment. That’s why every great piece of digital starts with a deep understanding of who you’re trying to reach [1]. E-bay Census reveals E-commerce trends across all 28 States & 7 Union Territories. Consumers & Entrepreneurs from Rural India are increasingly plugged into E-commerce. This is supported by the fact that over 1,267 Rural Hubs are transacting online with 1 out of every 10 purchases from Rural India as well as 1 out of every 20 sales from Rural India. Metros (India) have a dominant share of purchases, with Tier 2 typically in the form of electronic purchase orders and invoices. EDI and EFT were the enabling technologies that laid the groundwork for what we now know as E-commerce. The definition of E-commerce began to change in 2000 though, the year of the dot-com collapse when thousands of internet business folded. Despite the epic collapse, many of the world’s most established traditional brick-and-mortar business were emboldened with the promise of E-commerce and the prospect of serving a global customer base electronically. The very next year, business to business transactions online became one of the largest forms of E-commerce with over $700 billion dollars in sales. Many of the dot-com collapse “first-mover” failures served their offline competitors very well, providing evidence of what not to do in building a viable on line business. For example, Web van, which was one of the more infamous national supermarket chains, who each have developed their own successful online grocery delivery business.
Authors and Affiliations
Hardikkumar V. Desai , Marolia Jamshid R
Keywords
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