E - Marketing: Challenges And O pportunities For The Marketers
Journal Title: International Journal of Scientific Research and Management - Year 2015, Vol 3, Issue 11
Abstract
In the era of globalization internet plays a vita l role in all spheres of life and industries. Internet is very famous nowadays for satisfying people with various services related to various different fields. It is a versatile facility which can help you in completing many tasks easily and conveniently with few clicks. E - Marketing, which is also called internet marketing, involves use of interactive, virtual spaces for the sake of promoting and selling goods and services E - marketing is growing at a dramatic pace and is impacting customer and market beha viours. This has forced firms to start incorporating e - marketing as the main form of marketing and try to meet their targeted customers’ needs to the satisfaction. This paper investigates and states about e - marketing, what the current trend of the marketin g field is and what are the future of e - marketing. The paper has found and concluded that e - marketing is the future as it has been positively affected by the current technological change which has made the use of smart phones and gadgets a necessity
Authors and Affiliations
Dr. Parul Deshwal
Keywords
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