E-mobile Acceptance Using Unified Theory of Acceptance and Use of Technology (UTAUT): Research on Universities in Jordan

Journal Title: Annals of Emerging Technologies in Computing - Year 2019, Vol 3, Issue 4

Abstract

An investigation into the variables that have a bearing on the acceptance of D-learning (Digital-learning) services such as E-learning and M-learning, in Jordanian universities is presented. This is followed with a discussion on modernising M-learning with emerging technologies. The study fuses the Unified Theory of Acceptance and Use of Technology (“UTAUT”) model with the cultural paradigm and educational variables. 100 valid questionnaires distributed to random Jordanian students in two cities were used to collect the primary data. The IBM SPSS® (Statistical Package for the Social Sciences) software platform was used to analyse the data. The validity of the overall model was proven statistically with an acceptable fit of the data to the measurement model. The findings show that the factor with the highest direct effect on “Intention to use M-learning” is the “Attitude toward using M-learning”. Whilst the factor with the highest indirect effect on “Intention to use M-learning” is “Compatibility”. The conclusions are that the: cultural factor has a significant and positive impact on the “perceived usefulness” and “perceived ease of use”. “Perceived usefulness” and “perceived ease of use” have the greater impact on the “customers’ attitude”, which consequently influences the students’ “intention to use M-learning services”. The findings also indicate that educational variables such as the attainment value, self-management of learning and the perceived enjoyment significantly affected M-learning adoption intention. Emerging technologies such as the Cloud, AI (Artificial Intelligence) and the Blockchain and how they may be utilised to enhance the delivery of M-learning is discussed throughout the paper.

Authors and Affiliations

Saleem Issa Al-Zoubi, Maaruf Ali

Keywords

Related Articles

Big Data Analytics and Its Applications

The term, Big Data, has been authored to refer to the extensive heave of data that can't be managed by traditional data handling methods or techniques. The field of Big Data plays an indispensable role in various fields,...

Pattern Recognition using a Neural Network on a Microcontroller with I2C Ultrasonic Sensors

Ultrasonic sensors have been used in a variety of applications to measure ranges to objects. Hand gestures via ultrasonic sensors form unique motion patterns for controls. In this research, patterns formed by placing a s...

A Wearable Wireless Sensor Network Node for Prevention of Physical Injuries

The economic burden of healthcare provision is continually rising. To combat this, targeted preventative measures have been proposed, together with encouragement of healthier lifestyle, enhanced health data collection an...

A Technique to Measure Students’ Mental Approach using Web and Game Based E-Learning Application

With the advent of E-Learning (Electronic Learning) and M-Learning (Mobile Learning), many educational software or tools have been developed, a major part of which are game-based applications. Even though, most of which...

Some Challenges in Using Computer-Aided Translation Tools to Facilitate Second Language Fluency in Education

At every level of education, from early years to postgraduate, students can arrive in the UK (or US) classroom with little or no English language ability. It is impossible for teachers to have knowledge of every first la...

Download PDF file
  • EP ID EP644860
  • DOI 10.33166/AETiC.2019.04.003
  • Views 92
  • Downloads 0

How To Cite

Saleem Issa Al-Zoubi, Maaruf Ali (2019). E-mobile Acceptance Using Unified Theory of Acceptance and Use of Technology (UTAUT): Research on Universities in Jordan. Annals of Emerging Technologies in Computing, 3(4), 28-36. https://europub.co.uk/articles/-A-644860