ECOLOGICALLY ORIENTED INNOVATIVE CULTURE AS A FACTOR TO ACTIVATE INNOVATIVE ACTIVITY IN SUSTAINABLE DEVELOPMENT CONCEPT
Journal Title: International Marketing and Management of Innovations - Year 2016, Vol 0, Issue 0
Abstract
The article deals with author’s definition of the concept “ecologically oriented innovative culture”, systematization of main mechanisms to for m and develop it. Main problems to form ecologically oriented innovative culture are shown, and recommendations to solve them are suggested. Approach to determine directions of the trade innovative policy is improved according to ratio of levels between its ecologically oriented innovative culture and society on the whole.
Authors and Affiliations
Yuliia Shypulina, Nataliia Illiashenko
Keywords
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- EP ID EP231638
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