Ecosistema naranja. Articulación de las industrias creativas a intereses territoriales sostenibles
Journal Title: Revista Académica Estesis - Year 2021, Vol 1, Issue 11
Abstract
The purpose is to inquire between brands or companies that, due to the pandemic, had to be completely reformulated or were born from the unemployment resulting from commercial and economic suspension. The research seeks to identify in the creative and cultural ecosystem companies context (basically in arts and design), what elements of the circular economy (The 9 Rs, it adds a tenth) apply and how much they contribute to the fulfillment of 3 sustainable development goals (8. Decent work and economic growth; 9. Industry, innovation and infrastructure; 12. Responsible consumption and production). Although 17 Sustainable Development Goals are widely known, the project is limited to the 3 mentioned above, since the preliminary investigation reveals a lack of knowledge about the subject by the enterprises and it is considered that the selected are the ones with which organizations that participate voluntarily will be more familiar. In addition, it is intended to identify if there is any articulation with territorial development plans and at the same time, if said plans include within their lines of action, the promotion of creative industries. The fieldwork process aims at the production of a book chapter that evidences the state of approach to the principles of circular economy in a natural and empirical way, that is, without intervening or previously informing the entities of what the economy consists of circular so as not to affect the behavior of the analysis categories in a qualitative naturalistic research. In addition, a book that describes from field work the 10 Rs and 2 Cs of the circular economy applied in this case to the industries of the creative and cultural ecosystem.
Authors and Affiliations
Juan-Diego López-Medina
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