Ecuadorian Political Marketing: Theoretical and Legal implications
Journal Title: Prohominum - Year 2021, Vol 3, Issue 4
Abstract
Political marketing means a compendium of psychological, technological and communicational strategies with which partisan and related organizations intend to create interaction with the electoral public in order to establish bridges of identification, interpretation and respective communication to achieve the success of a proposal. , option or formula which is considered in the Ecuadorian socio-political framework, the general objective is to analyze the Ecuadorian political marketing in its theoretical and legal implications, for which an investigation of a documentary nature, of exploratory level, is presented, with a method analytical deductive, the data collection technique is presented and the file as an instrument, counting among the sources with previous specialized productions, antecedents, qualified studies along with others that allow to sustain the object of investigation, the attributes of the object of knowledge Through a documentary analysis, it is concluded that Ecuadorian political marketing becomes a recurring practice of the theoretical epistemic foundations produced by the academy of sciences, serving in practice to generate assertive communication as long as the pertinent normative foundations are available to sustain the ideal development of this activity
Authors and Affiliations
Carlos Alcívar Trejo, José Jesús Albert Márquez, Ambar Murillo Mena
Keywords
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- EP ID EP707927
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