Editorial
Journal Title: Journal of Tourism, Heritage & Services Marketing - Year 2017, Vol 3, Issue 2
Abstract
This is the sixth publication of JTHSM (volume 3, issue 2), finishing its third year of publication. In previous issues, this journal presented original refereed papers, both conceptual and research-based, focused on various topics of tourism, heritage and services with emphasis in marketing and management. In volume 3, issue 2, we focus on furthering our scope and consolidating our position in both conceptual developments and practical applications in tourism, heritage and services through publication of another seven quality manuscripts; these include five refereed full papers.
Authors and Affiliations
Evangelos Christou, Anestis Fotiadis
Modelling wedding marketing strategies: An fsQCA Analysis
Aim of the study is to develop a model delineating customer perceptions on wedding marketing strategies in Kaohsiung, Taiwan. Main objective of this paper is to analyse a category of special events: the wedding market se...
Perception of service quality in agrotourism accommodations: Impact on guest loyalty and re-visit intentions
This study presents the development of a conceptual model that demonstrates the dynamic nature of the relationship between service quality and guest satisfaction in the agrotourism accommodation sector, based on theories...
The religious tourism in Greece: Case study of Saint John Russian in N. Evia
The prevailing political and economic conditions both in Greece and around the world determine the general development of all forms of tourism. The development of specific forms of tourism, such as that of religious tour...
Sustainable Tourism Development and Climate Change: A Supply-Side Perspective
This paper presents and discusses findings of research carried out on a sample of 141 tourism stakeholders with two tourism destinations located in Sardinia, Italy. Specifically, it investigates: (1) the priorities that...
Tourism territories in low density areas: The case of Naturtejo geopark in Portugal
This paper aims to supply some elements regarding tourism territories’ building in low density areas, and to corroborate the creation of a specific tourism territory (the Naturtejo Geopark) by the role carried out by a n...