Educational Value and Innovation to the Private Polytechnics viewed from Market Orientation Dimensions
Journal Title: IOSR Journal of Economics and Finance (IOSR-JEF) - Year 2018, Vol 9, Issue 4
Abstract
Absolute demand to the companies or organizations in offering products or services is how to understand and focus to the customers and competitors. Besides that, something that also important is interfunctional coordination. Those three dimensions known as market orientation. This research intended to know the effect of market orientation dimensions to the educational value and innovation from private polytechnics. By using survey method to 375 respondents, it was proven that interfunctional coordination has quite large effect to the educational value. While, competitor orientation has larger effect than other market orientation dimensions to the innovation. Keywords: market orientation, customer orientation, competitor orientation, interfunctional coordination, educational value, innovation.
Authors and Affiliations
Jajang Burhanudin M. M. , Dwi Kartini, Sucherly . , Rita Komaladewi
Keywords
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- EP ID EP414895
- DOI 10.9790/5933-0904034853.
- Views 190
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