EFEK NILAI KONSUMSI TERHADAP NIAT PEMBELIAN KEMBALI PADA GREEN PRODUCT
Journal Title: Jurnal Economia - Year 2016, Vol 12, Issue 1
Abstract
Abstract: The Effect of Consumption Values to Repurchase Intention of Green Products. This study was aimed to apply the theory of consumption values to determine the factors affecting the behavior of consumers regarding the selection of green products, and examine the influence of consumption values such as the functional value, social value, emotional value, conditional value, and epistemic value to repurchase intention of green products. The population of this research is green product customers in Surakarta city. This research selected 100 respondents purposively. Based on the data showed that the consumption values that consist of functional value, social value, emotional value, conditional value and epistemic value had a positive effect on repurchase intention of green products.
Authors and Affiliations
Yosephine Angelina Yulia, Wisnu Untoro
Keywords
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- EP ID EP212918
- DOI 10.21831/economia.v12i1.9828
- Views 112
- Downloads 0
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