Effect Of Brand Image And Price Perception On Purchase Decision
Journal Title: IOSR journal of Business and Management - Year 2018, Vol 20, Issue 8
Abstract
This study aimed to determine the effect of brand image and price perceived to purchasing decision on Oppo smartphones in Kendari City. Sampling technique in this research is accidental sampling method. The number of samples in the study of 60 respondents. The data analysis used is linear regression analysis using SPSS 24 software aid. The result of the research shows that the brand image and price of the smartphones in Kendari city, either partially or simultaneously.
Authors and Affiliations
Nusrai Bnu Hajar Hastuti, Moh. Amin Sinarwaty, Nursaban Rommy, Abdul Razak, Yusuf Nofal Nur
Keywords
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- EP ID EP412319
- DOI 10.9790/487X-2008027681.
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