Effect Of E-Commerce And Product Innovation On Marketing Performance Of Msmes In Lubuk Pakam City In The Middle Of The Covid-19 Pandemic
Journal Title: Journal of Economics, Finance and Management Studies - Year 2022, Vol 5, Issue 08
Abstract
The purpose of the study is to analyze the role of e-commerce through Interface, Navigation, Content, Reliability, and Technical indicators in an effort to increase MSME income during the Covid-19 Pandemic in order to improve the welfare of MSME actors. The analytical method of this research is descriptive quantitative research. This research uses data analysis with Partial Least Square (PLS) approach. Where PLS is a model of Structural Equation Modeling (SEM) equations based on variables or components. PLS is an alternative approach that shifts from a covariance-based SEM approach to a variance-based approach. The population in this study is MSME users of e-commerce. The problem is that more than 53% of MSMEs experience a decline in asset value. Then, two-thirds of MSMEs experienced a decline in income during the pandemic, while more than 80% recorded lower profit margins during covid-19, this of course has an impact on the survival of MSME actors where income has decreased while the needs of family life continue. The results of the E-commerce research have a positive and significant effect on the marketing performance of MSMEs while Product Innovation does not have a significant effect on the marketing performance of MSMEs.
Authors and Affiliations
Aprilda Yanti, Putri Mauliza, Irawati M. Jamil, Nadia Nur Saghira, Wenny Waafini
Keywords
Related Articles
- EP ID EP708945
- DOI 10.47191/jefms/v5-i8-06
- Views 86
- Downloads 0
Implementation of Digital Applications to Broiler Chicken Farmers in Jenggawah District, Jember District
Research data collection was carried out on July 1 – October 30, 2022, at breeders in the Jenggawah sub-district, Jember district. The purpose of this study was to find out the analysis of partnership pattern broiler far...
Influence of Work From Home Policies and Performance Allowance on Employee Performance at The Directorate General of Administration of The Ministry of Home Affairs Indonesia
The purpose of this study was to determine how much influence the Work from home policy and performance allowances jointly on the performance of employees at the Directorate General of Regional Administration of the Min...
Assessment of Government Health Expenditure and Economic Growth in Kenya
Kenya's Vision projected an economic growth rate of 10 per cent per annum from 2008 to 2030 which has not been achieved to date. The purpose of this study was to assess the impact of Health Expenditure on economic growth...
The Effect of Liquidity, Asset Structure, Capital Structure on Firm Value with Profitability and GCG as Intervening Variables on Non-Cyclical Consumer Listed on the Indonesia Stock Exchange
This study aims to determine the effect of liquidity, asset structure, and capital structure on firm value with profitability and good corporate governance (GCG) as intervening variables in non-cyclical consumer companie...
Risk and Risk Management in the Public Sector : A Theoretical Contribution
All public and private sector organizations are vulnerable to internal and external integrity risks, such as fraud and corruption and others. In the absence of mechanisms to identify, analyze and manage these risks, they...