Effect of Innovation Strategies on the Functional Performance of Smes Organizations in (Hassan Industrial City)
Journal Title: International Journal of Business and Management Invention - Year 2018, Vol 7, Issue 5
Abstract
The aim of this study is to identify the Effect of Innovation Strategies on The functional Performance of SMEs Organizations in (Hassan Industrial City). To examine Effect of Innovation Strategies on The functional Performance, I selected SMEs Organizations in (Hassan Industrial City) to be our case study,around (160) questionnaires were randomly distributed to managers in three management levels over (20) SMEs Industries, The returned suitable questionnaires were (142) with (89%) response rate. The main results wereproduct innovation, process innovation and management innovation have significant positive influence on increasing performance, while marketing management hasn’t significant positive influence,.I recommended that Top management should concentrate on innovative ways on dealing with their employees and management methods, Ensure that the organization's message is structured to be consistent with the organization's objectives. Firms should offer access formal and informal training programs that contribute to their creativity.
Authors and Affiliations
Dr. Mohammad Turkey Al- Battaineh
Keywords
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