Effect of Moderators on Determinants: A Case Study of Technology Acceptance Models
Journal Title: International Journal of Research in Computer and Communication Technology - Year 2013, Vol 2, Issue 5
Abstract
From a few decades, studies has been conducted on various technology acceptance models to predict user acceptance of information technologies. These days various types of tools and information technologies are used in organizations. The success of organization depends on use of these technologies. For the organizations to meet their goals, it becomes important that the technologies are adopted in the organizations and those technologies are accepted by the users. But sometimes these technologies are rejected due to the lack of understanding of behavioral intentions of the users. TAM has remained important model in the previous studies and has provided good results also. But now a new model UTAUT has evolved in this study. This research paper conducts an experimental study on both the models to check the effect of moderators on determinants for understanding behavioral intention of the users. Questionnaire related to the models were distributed to students of colleges, who were using computer software like Tally, Photoshop, Ms-excel. Analysis was done by cronbach’s alpha analysis, correlation analysis and regression analysis. The research concludes perceived usefulness and performance expectancy are more important determinants than the others in understanding behavioral intention of users and suitable moderators provide better understanding of user acceptance of information technology.
Authors and Affiliations
Aman Kumar Sharma, Anita Ganpati, Dinesh Kumar
Keywords
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