Effect of Quality of Service and Location on Satisfaction Customer at Pt. Pertamina Retail Bright Store Hm. Yamin Medan
Journal Title: International Journal of Trend in Scientific Research and Development - Year 2021, Vol 5, Issue 4
Abstract
This study uses qualitative research methods that contain numbers. The population in this study is all customers who shop at PT. Pertamina Retail Bright Store HM. Yamin Medan. Sampling using a kusioner spread with a likert scale that has 5 alternative answers. And analyzed using multiple linear regressions and coefficients of R2 determination with SPSS software for windows version 16. The results showed the following 1 Service Quality has a positive and significant effect on Customer Satisfaction at PT. Pertamina Retail Bright Store HM. Yamin Medan, 2 Location has a positive effect, but not significant to Customer Satisfaction at PT. Pertamina Retail Bright Store HM. Yamin Medan, 3 There is a positive and significant influence between the quality of service and location on customer satisfaction at PT. Pertamina Retail Bright Store HM. Yamin Medan with coefficient of coefficient of collation R of 0.393 and coefficient of determination R2 of 0.155 this means that 15.5 of customer satisfaction is in PT. Pertamina Retail Bright Store HM. Yamin Medan, influenced by the quality of service and location, while the other 84.5 is determined by other variables not described in this study. Kepler Sianturi | Rezkiyana | Riomas Sinurat "Effect of Quality of Service and Location on Satisfaction Customer at Pt. Pertamina Retail Bright Store Hm. Yamin Medan" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-4 , June 2021, URL: https://www.ijtsrd.compapers/ijtsrd41240.pdf Paper URL: https://www.ijtsrd.comother-scientific-research-area/other/41240/effect-of-quality-of-service-and-location-on-satisfaction-customer-at-pt-pertamina-retail-bright-store-hm-yamin-medan/kepler-sianturi
Authors and Affiliations
Kepler Sianturi | Rezkiyana | Riomas Sinurat
An Enhanced Agglomerative Clustering Algorithm for Solving Vehicle Routing Problem
An aggrandized solution is designed for the vehicles to reduce the total cost of distribution by which it can supply the goods to the customers with its known capacity can be named as a vehicle routing problem. In variab...
Importance of Pramanasharir – An Ancient Anthropometric Tool and its Utility
Anthropometry is the science of obtaining systematic measurements of the human body. Anthropometry first developed in the 19th century as a method employed by physical anthropologists for the study of human variation and...
Comprehensive Approach towards M Shopper’s Shopping Behaviour using Shopping Apps – TAM Model Analysis
In current digital era, the mode of retail business is undergoing rapid change. Retailers are shifting their businesses from brick and mortar to e commerce especially m commerce i.e., business transactions via mobile pho...
Improving the Performance of PEM Fuel Cell by Varying the Number of Flow Channels
A fuel cell is a device that converts chemical energy into electrical energy, water, and heat through electrochemical reactions. The water formation cause major problem and it affects performance of fuel cell. In PEM fue...
How the Mind of Alexander Pope Conveys Absolutism and Abstractness A View
Alexander Pope as a conscious artist expresses himself clearly the age of his time. His aim is to explore the subject to the mind rather than heart of the readers. In order to correct the ordinary as well as rational min...