Effect of the cultural-social factors in selecting of the mobile hand phone in cities of Ardabil province
Journal Title: International Research Journal of Applied and Basic Sciences - Year 2012, Vol 3, Issue 2
Abstract
Marketing is an activity that the customer is un-provided needs and necessities are determined by it. To final these needs, it must be familiar with the customer’s behaviors and purchase making – decision process that he/she is following.
Authors and Affiliations
Ali Azad Jablu| Department of Management, Payame Noor University (PNU), I.R, Iran., Behruz Skandarpur| Member of Staff, Department of Management, Payame Noor University (PNU), PO Box: 19395-3697, IR. Iran., Nasrin Dadashi| Department of Management, Payame Noor University (PNU), I.R, Iran., Gadir Mahtab| Department of Management, Payame Noor University (PNU), I.R, Iran.
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