EFFECT OF UNREGULATED SOCIAL MEDIA INFORMATION CIRCULATION ON GATE KEEPING IN PRINT MEDIA IN RWANDA
Journal Title: European Journal of Business and Social Sciences - Year 2017, Vol 6, Issue 5
Abstract
The growth of the Internet has changed the way newsrooms across the world operate. At the heart of the new developments is the growing presence of social media in competition with traditional media of newspaper, magazines, radio, television and online news. The major purpose of the study was to examine the effect of unregulated social media information circulation on the principle of gate keeping in the print media in Rwanda. The study was premised on the following four objectives: to investigate the effect of interactivity on gate keeping in print media in Rwanda; to determine the effect of multimedia usage on gate keeping in print media in Rwanda; to examine the effect of media policy on gate keeping in print media in Rwanda; and to examine the effect of bypass of print media by individuals on gate keeping in print media in Rwanda. The study adopted a descriptive research design and stratified random sampling was used to determine the sample size. The target population for the study was 115 respondents including 53 Managing Directors; 53 Chief Editors; and 9 key informants who are freelance journalists. Using Yamane’s formula, 89 respondents were selected from the target population. Simple random sampling technique was used to choose 84 respondents from the print media houses whereas purposive sampling technique was used to select the 5-freelance journalists. The study collected both primary and secondary data, where structured questionnaires were used for data collection. Data collected was analyzed through SPSS version 21. Data analysis involved statistical computations for averages, percentages, correlation, and regression analysis. Ordinary least squares (OLS) regression method of analysis was adopted to determine the inferential statistics. The findings of the study are presented using frequency distribution tables. The findings showed that the study variables would explain 79.2% of the variations in gate keeping. Unregulated information circulated by social media has an impact on gate keeping contributing 98% to adoption. The study concludes that interactivity, multimedia usage, media Policy and Bypassing have influence on gate keeping in print media in Rwanda. The study recommends that though it is difficult, social media should be regulated to protect print media and ensure respect of established laws, social norms and media policy.
Authors and Affiliations
Sesonga Fred| Jomo Kenyatta University of Agriculture and Technology, Kigali, Rwanda, Dr. Paul Kariuki (PhD)| Jomo Kenyatta University of Agriculture and Technology, Kigali, Rwanda, Dr. Margaret Jjuko (PhD)| Jomo Kenyatta University of Agriculture and Technology, Kigali, Rwanda
Keywords
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