Effect Product Quality, Price Perception, Customer Satisfaction Batik Betawi Loyalty in Jakarta
Journal Title: IOSR journal of Business and Management - Year 2018, Vol 20, Issue 8
Abstract
The problem of research is that batik Betawi batik classified as newly developed in the capital, thus whether batik Betawi has a strong brand loyalty. Researchers will test brand loyalty through customer satisfaction because of some researchers have contradictory research results. The Betawi Batik motif is more focused on Betawi culture which is influenced by Arabic, Indian, Dutch, and Chinese culture. Ancient Batik Betawi motif is divided into several types, namely Ondel-ondel, Nusa Coconut, Ciliwung, Rasamala, and Salakanegara.Berbeda with motif batik Cirebon, Solo and Yogyakarta which has long been developed.Respondents of this study amounted to 125 people. While research methods through surveys, using SEM analysis tool. The results showed that product quality has no effect on consumer satisfaction but consumer satisfaction influences on brand loyalty batik betawi.
Authors and Affiliations
MoehammadUnggul Januarko, BugiSatrio Adiwibowo, Medina Diyah Kusumawati
Keywords
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- EP ID EP412302
- DOI 10.9790/487X-2008020107.
- Views 50
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