EFFECTIVENESS OF CORPORATE SOCIAL RESPONSIBILITY (CSR) REPORTING IN ENHANCING CORPORATE IMAGE
Journal Title: European Journal of Business and Social Sciences - Year 2015, Vol 4, Issue 5
Abstract
Globally, there is a growing recognition of the effects productive activities of businesses have on stakeholders. Corporate social responsibility reporting is a subcategory of financial accounting which focuses on disclosing of non-financial information about a corporate organisation’s performance to external parties such as capital holders, stake holders, creditors e.t.c. This paper examines the accruing huge benefits such reporting has on organizations. These benefits include risk management propensity; communication to desired and right audiences; employee recruitment and retention; continued public endorsement and licenses to operate unhindered amongst others. The paper concludes that corporate social responsibility reporting has the capacity of garnering enhanced organisational image, attract positive media attention with the host community, civil society organizations and key decision makers. However, selecting when to act, how to act and reporting such acts to the relevant stakeholders can make a difference in corporate image enhancement. It recommends the development of an appropriate innovative standard reporting technique to be backed by enforceable legislation.
Authors and Affiliations
NICHOLAS N. IGWE| Ph.D, JP, MIMC, MNIM, MTRCN, Senior Lecturer and Head Department of Business Management Godfrey Okoye University Ugwuomu-Nike Enugu +2348038726688 e-mail: ngozinick@yahoo.com, EUGENE NWADIALOR| Ph.D, FCA, FCIT Professor of Accounting and Finance Department of Accounting and Finance Godfrey Okoye University Ugwuomu-Nike Enugu +2348037026544
Keywords
Related Articles
- EP ID EP10623
- DOI -
- Views 269
- Downloads 14
INFLUENCE OF STAKEHOLDERS INVOLVEMENT ON PROJECT OUTCOMES. A CASE OF WATER, SANITATION, AND HYGIENE (WASH) PROJECT IN RWANDA
Project managers are always looking forward to seeing public projects perform well. This involves finishing the project on time, within budget, meeting product specifications, meeting customer needs and requirements a...
ROLE OF PERFORMANCE APPRAISAL POLICY AND ITS EFFECTS ON EMPLOYEE PERFORMANCE
Performance appraisal policy has been viewed by organizations and human resources practitioners as an effective tool for human resources management. However, effective performance appraisal policy remains a practical...
SATISFACTION, COMMITMENT AND LOYALTY IN ONLINE AND OFFLINE RETAIL IN PORTUGAL
The purpose of this paper is to understand if it is possible, in the retail area, to consider having only online stores, since ecommerce in Portugal has been changing over the past few years and the numbers registered...
Breakfast and Adolescent Academic Performance: An Analytical Review of Recent Research
Over the past several decades, researchers have suspected and confirmed various links between breakfast consumption and adolescent academic performance, although the reasons for these cognitive consequences are not ful...
AGRARIAN COMMUNITY WETLAND RESOURCES AS TRIGGERS OF INTERMITTENT INTERACTION CONFLICTS IN THE BALI NYONGA BASIN OF THE WESTERN HIGHLANDS OF CAMEROON
This study surveys the geographical basis and trends of agrarian community conflicts typical of the Bali Nyonga community stakeholders’ quest for spatio-temporal agrarian resource disparity that creates rivalry betw...