Effectiveness of Process Related Strategies of Public and Private Life insurance Companies in Perambalur District
Journal Title: Saudi Journal of Business and Management Studies - Year 2017, Vol 2, Issue 12
Abstract
Abstract:The effectiveness of processes of life insurance companies is the prime concern for policyholders to choose a particular insurance company. Here researcher attempts to analyze the effectiveness of process related strategies of public and private life life insurance companies in perambalur district with the objectives of analyzing claim settlement time, ease of claim settlement formalities and policyholders’ dependence of insurance agent or insurance company employee for claim settlement. Here researcher adopts descriptive research design and used well-structured questionnaire for data collection. 100 samples each from both public and private life insurance companies are collected using simple random method. From the data analysis it is concluded that public life insurance company is effective in process related strategies than private life insurance companies. Keywords:Process of Life Insurance Company, Claim Settlement time, Claim settlement formalities, Policyholders dependence on agent, Policyholders dependence on insurance company employee.
Authors and Affiliations
P. Balamurugan, R. Rajendran
Keywords
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