Effectiveness ofTourism asaTool forEconomic Development inMeru County, Kenya
Journal Title: IOSR Journal of Humanities and Social Science - Year 2018, Vol 23, Issue 2
Abstract
The purpose of this study was to investigate and determine the ability of tourism as an essential tool that will help achieve development of the economy of Meru County. The parameters that were used to determine the impacts include the level of investment brought about by tourism; the rate of utilization of these resources and the rate of change in the economic well-being of the community in question. Fourthly, to assess the constraints affecting tourism and recommend the measures whichto put in place for the sustainable development of tourism. The study used descriptive survey design where the qualitative and quantitative data was collected. Using judgmental sampling method, it thus targeted managers in tourists‟ facilities and the county government of Meru County.The researcher employed self-administered questionnaires and structured interviews to 8 respondents. Data was recorded and analysed descriptively by use of frequencies and percentages. Secondary data was obtained from government documents and statistical abstracts. The study found that level of tourism investment in the county isconvincing, but the challenge lies in achieving capacity. More challenges pose hindrances to this promising industry among them funding and marketing. The main recommendationsfoundthat apart from addressing the challenges; stakeholder partnerships should also be enhanced to enable improvement of economic contributions from tourism and to allow regional development of the county. The study results are thereforeof benefit to the leaders, researchers and the tourism professionals of the communities living in the county.
Authors and Affiliations
Kiogora K. Duncan, Btm Hons
Keywords
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