Effects of HIV/AIDS communication campaigns: the contribution of the experimental method
Journal Title: ESSACHESS - Journal for Communication Studies - Year 2013, Vol 6, Issue 1
Abstract
The article presents an experiment we made to investigate the effects of HIV/AIDS communication campaigns using “mini-acts†accomplished via Internet. Based on the theories of persuasive and committing communication, the results, which are based on nearly 200 participants, show effects on attitude accessibility and behavior towards AIDS prevention.The article emphasizes the theorical and methodological implications for research in Information and Communication Sciences.
Authors and Affiliations
Audrey MARCHIOLI| Maître de Conférences, LISEC, Université de Strasbourg, FRANCE
Keywords
Related Articles
- EP ID EP9122
- DOI -
- Views 368
- Downloads 22
Sports for female readership: representations and economicals stakes. The case of l’Equipe Féminine
Starting from a socio-discursive study of the magazine l’Equipe Féminine, this article intends to cross the readership sex variables, journalists sex and editorial and economic positioning. The hypothesis defended co...
The biodiversity and companies, from communication practices to organizational issues. The example of the firms of the CAC40
This paper proposes a study on the role and the place of the biodiversity in the communication of the French companies. From an analysis of Web sites, it questions the presence of organizational conceptions of the bio...
Immersive environments and digital devices. Experimental studies and distanced approaches
This paper proposes to discuss the theoretical and methodological issues applied to the study of immersive environments in information and communication sciences. Environments considered are digital devices that genera...
Romania in 10 days. Sensational stories – the profile of a TV channel
This article presents the profile of the most famous private TV channel in Romania, PROTV, in a comparative analysis with the public national television, TVR. The analysis (a corpus of 7 p.m. “PROTV Newsâ€, from...
L’usage des medias dans l’apprentissage des langues étrangères : étude des cas
In the last few years, thanks to the Internet, access to foreign language media has become more and more easy, which is why the number of foreign language media users has increased. This research focuses on explori...