Effects of HIV/AIDS communication campaigns: the contribution of the experimental method
Journal Title: ESSACHESS - Journal for Communication Studies - Year 2013, Vol 6, Issue 1
Abstract
The article presents an experiment we made to investigate the effects of HIV/AIDS communication campaigns using “mini-acts†accomplished via Internet. Based on the theories of persuasive and committing communication, the results, which are based on nearly 200 participants, show effects on attitude accessibility and behavior towards AIDS prevention.The article emphasizes the theorical and methodological implications for research in Information and Communication Sciences.
Authors and Affiliations
Audrey MARCHIOLI| Maître de Conférences, LISEC, Université de Strasbourg, FRANCE
Keywords
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