EFFECTS OF NETWORK STRUCTURE ON PERFORMANCE OF MINOR EVENT MANAGEMENT VENTURES IN KENYA
Journal Title: European Journal of Business and Social Sciences - Year 2012, Vol 1, Issue 7
Abstract
The purpose of this research was to establish the relationship between network structure and performance of event management ventures (EMVs). Explanatory design was adopted. 271 entrepreneurs from three selected counties participated in the study. Data was collected using questionnaires and nominal group technique (NGT) schedules from all the entrepreneurs. However, 22 ventures that had been in existence for over ten years were interviewed using the NGT schedule. Data was analyzed using Analysis of Moment Structures (AMOS 18) software. Confirmation of the factor structure was done using Confirmatory Factor Analysis (CFA). The fit indices of the structural model indicated that the model was acceptable (GFI=0.979; AGFI=0.944; NFI=0.918; CFI=0.952; RMSEA=0.067). Therefore, the hypothesis that network structure affects venture performance was not supported (β=0.026, p<0.05). Based on the findings, the study concluded that network structure does not affect venture performance.
Authors and Affiliations
Jacqueline Korir| School of Business and Economics, Department of Hotel and Hospitality Management, Moi University, P.O. BOX 3900-30100Eldoret-KENYA Tel: +254720528759; E-mail: jackiekorir@yahoo.com, Loice Maru| School of Business and Economics, Department of Marketing and Management Science, Moi University, Eldoret-KENYA, Nehemiah Kipruto| School of Business and Economics, Department of Tourism and Tour Operations Management, Moi University, Eldoret-KENYA, David Koskei| School of Business and Economics, Department of Marketing and Management Science, Moi University, Eldoret-KENYA
Keywords
Related Articles
- EP ID EP10168
- DOI -
- Views 379
- Downloads 19
AGROFOOD CRAFTS AND PUBLIC POLICY AT THE CROSSROADS OF GLOBALIZATION
In the second decade of the century, we live in a worrying world full of threats to the survival of mankind. It is a world filled with change, marked by tension and conflict, triggered by globalization and multination...
THE POWER OF USING PAUSE PROCEDURE DURING ACCOUNTING LECTURE: AN ACTION RESEARCH STUDY
This study is a quantitative approach to unravel the effect of pause procedure on two dependent variables (student performance and student satisfaction). The purpose of this action research study is to explore two asp...
PERCEPTIONS OF INDUSTRY IN BOTSWANA TOWARDS BOTHO UNIVERSITY STUDENT INDUSTRIAL ATTACHMENT (SIA) PROGRAM
One of the Quality Policy statements for Botho University (BU) is to produce internationally and global employable graduates. This helps BU to make meaningful contributions to sustainable development in Botswana throu...
COUNTER-CYCLICAL FISCAL POLICY IN VIETNAM: THEORY, EVIDENCE AND POLICY RECOMMENDATION
A sound fiscal policy could determine long-term development of a country. Developing countries normally pursue pro-cyclical fiscal policy while advanced ones have better conditions to adapt a more counter-cyclical one...
INNOVATIVE BUSINESS FOR BELOW POVERTY LINE INDIVIDUAL ON MICROPARTNERSHIP - A CASE OF PERSONALIZED GIFT BOXES
This paper lays down the possibility of forming small business ventures through micropartnership through personalized gift box, wherein an individual below poverty line, with the support of socially oriented investors...