Effects of Reverse Logistic Service between Store Image and Loyalty
Journal Title: Scholars Journal of Economics, Business and Management - Year 2016, Vol 3, Issue 9
Abstract
Store image is an important factor affecting customers to buy; but store can provide such as return and change goods reverse logistics services which to increase customer loyalty. The aims of this study is explore the relationships between store image to both attitude and behavior loyalty, respectively, and understanding the reverse logistic service whether play a moderator between store image and attitude loyalty and behavior loyalty. Research results found that the store image had positively and significantly effect on the attitude loyalty and behavior loyalty, respectively; the attitude loyalty also had .a positively and significantly effect on the behavior loyalty. For the reverse logistic service effects, it can increase consumers’ purchase intention. Keywords:Store Image, Attitude Loyalty, Behavior Loyalty, Reverse Logistic Service
Authors and Affiliations
Pin-Fenn Chou
Keywords
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