EFFECTS OF TELEVISION COMMERCIALS ONMTN SUBSCRIBERS AMONG SECONDARY SCHOOL STUDENTS A STUDY OF MOLETE HIGH SCHOOL
Journal Title: International Journal of Research in Social Sciences - Year 2017, Vol 7, Issue 4
Abstract
The study focuses on the effect of television commercial of MTN subscribers among secondary school students in Oyo state with particular reference to Molete High School. The paper adopts Limited Effect Model and Reinforcement theory. The two theories emphasize the relevance of Mass Media to consumer behavior. The study adopts survey research method where 200 copies of the questionnaire were distributed to respondents and 180 were properly filled and returned. Findings from the study reveal that TV commercialhas significant impact on respondents as a result of the use of visuals, sounds and text. Majority of the respondents strongly agree thatMTN TV commercials create awareness which significantly influence product patronage. The study concludes that TV advertisement is important in sales promotion and that other methods of adverts should complement TV commercials. From the study, it is recommended that companies should maintain a good balance in their choice of advertising channels and encourage creativity in advertising messages. The study concludes that advertisers should do regular review of their advertisement messages so as to sustain audience interest in their advertisement messages. In conclusion, the study reveals that TV advertisement is an effective medium in today‟s world of business opportunities because of its audio visual influence on consumers.
Authors and Affiliations
Lukman Adegboyega Abioye
Keywords
Related Articles
- EP ID EP19911
- DOI -
- Views 366
- Downloads 11
RAJASTHAN ASSEMBLY ELECTION 2013: A EMPERICAL STUDY OF DAUSA CONSTITUENCY
This paper analyses the role of M.L.A of Dausa Vidhan Sabha constituency in Rajasthan. Status of women, dalits and Other Backward Classes is mentioned this paper. This paper is also analyses the development in various...
EDUCATION MANAGEMENT FOR ADVANCING RURAL INDIA
The paper reviews the state of education management for Advancing Rural India. Using the setting up of some specialized Institutes of Rural Management Education as a pivot, the paper examines the difficulties in establ...
The Professional Perception of Social Workers Working In Healthcare
Healthcare is one of the areas of social work profession effect on such as childhood, disability, senility, forensic areas etc. The social workers who work on this area are the member of a team that is consist of prof...
Teachers’ sustainable professional Development Through Classroom Action Research
As an educator, a teacher must be able to perform his duties professionally. A professional teacher is required to undertake sustainable professional development. Teachers’ professional development is teachers’ activi...
The position of the C.E.O. in the cycle of the entrenchment
The objective of this paper is to study the position of the C.E.O. in the cycle of the entrenchment, taking note of the effectiveness of the mechanisms of control internal and external leaders, we set out in this frame...