Effects of the Meal Experience on the Post-purchase Behavioural Intentions of Customers of Grade Three Restaurants in Sekondi-Takoradi, Ghana
Journal Title: Asian Research Journal of Arts & Social Sciences - Year 2017, Vol 2, Issue 2
Abstract
Meal experience is the key to customer satisfaction in restaurants, whereas experiences customer’s encounter determines the kind of post-purchase intentions embarked upon. The main objective was to examine the effect of meal experience on customers’ post-purchase behavioural intentions (PPBI) to grade three restaurants in Sekondi-Takoradi. Convenience sampling was used to select respondents whilst questionnaire was used to collect data and analyzed using SPSS. Results revealed that about ninety percent of respondents rated their meal experience as good. Majority avowed that they will re-visit and recommend, whilst a few boldly stated they will opt for alternative intentions anytime dissatisfaction is experienced. Furthermore, there was a significant effect of meal experience on PPBI with the exception of alternative intentions. Conclusively, customers recommend and re-visit only when they attain a positive meal experience. Restauranteurs are recommended to periodically solicit ideas from customers on how best to sustain meal experience.
Authors and Affiliations
Frances Betty Fraikue, Barbara Osman
Keywords
Related Articles
- EP ID EP338600
- DOI 10.9734/ARJASS/2017/31533
- Views 84
- Downloads 0
Political Economy of the Amnesty Programme for Sustainable Peace and Development of the Niger Delta
This study adopted a two-level political psychological analytic approach towards understanding the amnesty programme and the sustainable peace and development of the Niger Delta. The objective of this paper is to bring t...
Are New Generation of Students of Healthcare Management Focused on Social Entrepreneurship? A Field Study
This study aims to analyse students’ social entrepreneurship profiles and to compare them in their levels of social entrepreneurship with students having no bias towards social entrepreneurship. Social Entrepreneurship L...
Effects of the Meal Experience on the Post-purchase Behavioural Intentions of Customers of Grade Three Restaurants in Sekondi-Takoradi, Ghana
Meal experience is the key to customer satisfaction in restaurants, whereas experiences customer’s encounter determines the kind of post-purchase intentions embarked upon. The main objective was to examine the effect of...
Local Capacity Building and Partnership Development for Sustainable Water Resources Management in the Hadejia Jama’are Komadugu Yobe Basin - Lessons from the Activities of HJKYB Trust Fund, Damaturu, Yobe State
This paper examines the endemic and persistent water resources management problems facing the Hadejia Jama’are Komadugu Yobe Basin (HJKYB) and how the problems cripple livelihoods and sustainable water resources manageme...
Comparative Study of the Predictors of Socio Economic Status between Manipuri and Khasia Ethnic Communities in North Eastern Region of Bangladesh
The objective of the study is to find out the predictors of the socio-economic status of the ethnic community (Manipuri and Khasia) in Bangladesh. The study analyzed a total of 113 (82 Manipuri & 31 Khasia) respondents f...