Efficacy of Erotic Images of Women in Advertisements in Influencing the Customers to Purchase a Particular Brand
Journal Title: International Journal of Business and Management Invention - Year 2018, Vol 7, Issue 2
Abstract
Advertising is one of the most fashionable media of communication used to convince customers to buy a particular brand of product or service. Woman in advertisement is a matter of debate in today’s advertising world. The article mainly exploresthe effectiveness of erotic images of women in advertisements in convincing the customers to purchase a particular brand.The study was undertaken with the objectives of studying the different kinds of images of women in advertisements, to determine the impact of erotic images of women in advertising on the image of a brand, to understand the efficacy of erotic images of women in advertisements in influencing the customers in purchasing a particular brand.The data was collected and interpreted applying the Chi-Square test to arrive at meaningful conclusions. The findings of the study indicate that Women in today’s advertisements are portrayed more in glamorous and decorative roles and such kind of images of women in advertisements lowers the image of a brand and do not induce customers in purchasing a particular brand.
Authors and Affiliations
Dr. SnigdaSu kumar
Keywords
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- EP ID EP399847
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