Efficacy of Erotic Images of Women in Advertisements in Influencing the Customers to Purchase a Particular Brand
Journal Title: International Journal of Business and Management Invention - Year 2018, Vol 7, Issue 2
Abstract
Advertising is one of the most fashionable media of communication used to convince customers to buy a particular brand of product or service. Woman in advertisement is a matter of debate in today’s advertising world. The article mainly exploresthe effectiveness of erotic images of women in advertisements in convincing the customers to purchase a particular brand.The study was undertaken with the objectives of studying the different kinds of images of women in advertisements, to determine the impact of erotic images of women in advertising on the image of a brand, to understand the efficacy of erotic images of women in advertisements in influencing the customers in purchasing a particular brand.The data was collected and interpreted applying the Chi-Square test to arrive at meaningful conclusions. The findings of the study indicate that Women in today’s advertisements are portrayed more in glamorous and decorative roles and such kind of images of women in advertisements lowers the image of a brand and do not induce customers in purchasing a particular brand.
Authors and Affiliations
Dr. SnigdaSu kumar
Keywords
Related Articles
- EP ID EP399847
- DOI -
- Views 135
- Downloads 0
Modelling the Relationship between Micro and Macro Factors and Women Career Development in Hotel Industry
This paper proposed an integrated macro and micro factor (iMAM) model capable of explaining the relationship between micro and macro factors that influences women career development in hotel industry in Nigeria. Several...
Payment Banks on Improving Financial Inclusion in India
In India, the ramped financial exclusion of the poor and unprivileged has led to many citizens being unable to have proper access to essential banking facilities and amenities that in turn restrict the growth and financi...
The Influence of Organizational Culture and Competencies Towards the Effectiveness of Information Systemand The Impact to Employee Performance
Effective Information System is essential for an organisation. The effectiveness of Information Systems is more valuable if its construction is based on stakeholders’ points of view, involving the net benefits that are o...
Multigenerational Financial Values: Differences Between Leaders In The Workplace
Company leaders in the workplace represent all generations with diverse values, and those values influence their financial decisions in the workplace. The problem is that multigenerational company leaders and their emplo...
The Influence Of Learning Process And Service Quality On Student’s Satisfaction
The purpose of this research is to analyze the influence of learning process and service quality variable in the relation with the satisfaction of Budi Luhur’s students, Jakarta. This research is using survey method, and...