EFFICIENCY OF NEUROMARKETING IN DIGITAL GAMES
Journal Title: Маркетинг і цифрові технології - Year 2018, Vol 2, Issue 2
Abstract
In this article the authors used the researches of neuromarketing of Finnish, Dutch scientists to learn the best world practices and to develop own marketing research of influence of game design, complexity of levels, different features on user experience, frequency of playing a game and the time spent in game with help of NeuroSky technology. Sample calculations were made for further research on brain activity in the game, in order to identify key points that contribute to the success of the game on the market.
Authors and Affiliations
Stanislav Marulin, Alexander Blazhko, Iryna Zlatova
Problems of protection consumers personal data by domestic enterprises: aspects of social and ethical marketing
In modern conditions society pays more and more attention to the ethical problems of marketing activities of enterprises. Among these problems the important role belongs to the protection of personal information about co...
SOCIAL MEDIA NETWORKS USE IN COMMUNICATION ANALYSES OF ARABIC COUNTRIES
The development of social media is changing the ways of communicating, collaborating, creating and consuming. Social networks become fundamental and have a transformative impact on business and companies. The use of soci...
THE ANALYSIS OF INTERNET MARKETING RESEARCH DIRECTIONS
The sustainable development of internet marketing (later identified as IM) faces the dynamic environment and its alterations, which occurs in both - business terms and conditions, and in the use of electronic tools and a...
Video marketing in the activities of higher education institutions
The aim of the article. The article is concerned with the tools of using video marketing in the activities of higher educational institutions. It is noted that video marketing is great way of branding because through the...
FORMATION OF ORGANIZATIONAL ECONOMIC MECHANISM OF MARKETING BASED PARTNERSHIP BETWEEN ENTERPRISES
This paper aims at suggesting organizational economic mechanism of partnership between enterprises on marketing basis and reveals the purpose of its realization. It defines the essence of this mechanism, principles of de...