EL APORTE DE LA RESPONSABILIDAD EMPRESARIAL EN LA INDUSTRIA MANUFACTURERA DE BOGOTA, COLOMBIA
Journal Title: Revista de la Facultad de Ciencias Económicas y Empresariales FACE - Year 2021, Vol 2, Issue 1
Abstract
Through this research, the perception of medium and large manufacturing companies in Bogotá about the contribution of corporate social responsibility (CSR) programs was explored; to sales, brand image, positioning, sense of belonging and exports; Being a qualitative research, considering the level of depth and the target (people in charge of CSR programs in companies), 9 in-depth interviews were carried out supported by projective techniques with a structured guide.The research allowed to know that CSR programs in medium and large manufacturing industries in Bogotá, contribute to the image and brand positioning as well as to generate a greater sense of belonging on the part of employees, the role of CSR being relevant in exports; taking into account that this is an important factor for both companies and consumers at the global level, which opens doors and represents a competitive advantage that companies consider when making alliances with foreign companies.
Authors and Affiliations
Diana María López Celis ; Mónica Eugenia Peñalosa Otero
Keywords
Related Articles
- EP ID EP715349
- DOI https://doi.org/10.24054/01204211.v1.n1.2021.1023
- Views 51
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EL APORTE DE LA RESPONSABILIDAD EMPRESARIAL EN LA INDUSTRIA MANUFACTURERA DE BOGOTA, COLOMBIA
Through this research, the perception of medium and large manufacturing companies in Bogotá about the contribution of corporate social responsibility (CSR) programs was explored; to sales, brand image, positioning, sense...