El impacto de las redes sociales en las empresas espanolas
Journal Title: Studia Europaea Gnesnensia - Year 2011, Vol 3, Issue
Abstract
This article analyzes the use of social networking websites by Spanish companies, which is confronted with the new challenges associated with the opportunities and risks inherent in their inclusion in the marketing and communication strategies.
Authors and Affiliations
Laura Martínez Murgui
Keywords
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- EP ID EP169187
- DOI -
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