Elements of the mechanism of the interaction subject in channel of the marketing
Journal Title: Бізнес Інформ - Year 2012, Vol 10, Issue 0
Abstract
In article are considered theoretical and methodical aspects of the use of marketing the interaction when marketing system management of the enterprise. The main attention is spared separation mechanism element of the interaction subject (the business structures) in channel of the marketing, building to models of the interpersonal interaction subject systems of the marketing, by separations level cooperation business-subject. Given feature organizing strategy, chosen with provision for nature and dynamic of the interaction in channel of the marketing.
Authors and Affiliations
Tatyana Shtal, Yuliya Dobroskok
Keywords
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