EMPIRICAL ANALYSIS OF CUSTOMER REPEAT PURCHASE FORECAST ON O2O PLATFORM
Journal Title: Topics in Economics, Business and Management (EBM) - Year 2017, Vol 1, Issue 1
Abstract
On the O2O platform, accurate forecasting of customer repeat purchase is critical to the management of these businesses. Based on the NBD model and SMC model, and taking nearly thousands of different categories of businesses on the O2O platform “koubei” as study object, we implement empirical research on customer repeat purchase forecast. The main contents include: (1) the introductions about NBD and SMC model; (2) forecasting the customer repeat purchase of different categories of businesses based on the models and analyzing the models fitting; (3) analyzing the models applicability based the results. The results shows that, in addition to the hot pot category, predicted results of the SMC model in each category of business is better than the NBD model, while the NBD model is more excellent in the forecast of the hot pot category
Authors and Affiliations
Dai Yi-sheng, Da Qiang
Keywords
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- EP ID EP412797
- DOI 10.26480/icemi.01.2017.147.150
- Views 62
- Downloads 0
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