EMPIRICAL STUDY ON DETERMINANTS OF CONSUMERS’ GREEN CONSUMPTI ON BASED ON FACTOR ANALYSIS
Journal Title: Topics in Economics, Business and Management (EBM) - Year 2018, Vol 2, Issue 1
Abstract
A great deal of researches has been done on green consumer behavior and its influencing factors at home and abroad. After investigating the preliminary questionnaires of all kinds of literatures and then investigating residents in Wuhan City,420 questionnaires were distributed, 410 copies were returned and 398 valid questionnaires were validated. SPSS22.0 was used to verify the data and factor analysis. According to the contribution rate of variance, seven public factors were extracted: individual attitude, consumption value, enterprise marketing, social norm, media publicity, government supervision, consumption idea, this paper preliminarily reflects the importance of various factors that affect the green consumption choices of consumers in Wuhan and paves the way for further study of the correlation factors and cluster analysis
Authors and Affiliations
Yu Bin Xiaa, Si Kang Houa, Yang Zhanga
Keywords
Related Articles
- EP ID EP411987
- DOI 10.26480/icefs.01.2018.87.89
- Views 62
- Downloads 0
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