EMPIRICAL STUDY ON DETERMINANTS OF CONSUMERS’ GREEN CONSUMPTI ON BASED ON FACTOR ANALYSIS
Journal Title: Topics in Economics, Business and Management (EBM) - Year 2018, Vol 2, Issue 1
Abstract
A great deal of researches has been done on green consumer behavior and its influencing factors at home and abroad. After investigating the preliminary questionnaires of all kinds of literatures and then investigating residents in Wuhan City,420 questionnaires were distributed, 410 copies were returned and 398 valid questionnaires were validated. SPSS22.0 was used to verify the data and factor analysis. According to the contribution rate of variance, seven public factors were extracted: individual attitude, consumption value, enterprise marketing, social norm, media publicity, government supervision, consumption idea, this paper preliminarily reflects the importance of various factors that affect the green consumption choices of consumers in Wuhan and paves the way for further study of the correlation factors and cluster analysis
Authors and Affiliations
Yu Bin Xiaa, Si Kang Houa, Yang Zhanga
Keywords
Related Articles
- EP ID EP411987
- DOI 10.26480/icefs.01.2018.87.89
- Views 68
- Downloads 0
KEY COMPETENCIES FOR INDUSTRY 4.0
Dynamic development of manufacturing Industry 4.0 is a result of some processes, for example: internationalization, information technology development and also hyper competition. The demand for special skills will drive...
A TIME SERIES ANALYSIS ON THE RELATIONSHIP BETWEEN GROSS FIXED CAPITAL, LABOR FORCE AND ECONOMIC GROWTH IN CHINA
from year 2000 to 2015, China’s GDP growth rate has rapidly increased and specifically it has reached the level at 11.4%. This paper is to test the relationship between gross fixed capital (constant: USD), labor force an...
ANALYSIS OF “THE LONGHUA MODE” OF “GOVERNMENTS, BANKS, COMPANY, FARMERS AND INSURANCE COMPANIES” FINANCIAL POVERTY ALLEVIATION AND A REFERENCE FOR BAODING CITY
With the rapid economic development of our country, rural poverty is emerging, the poverty alleviation work in Baoding City has been highly valued because of its geographical location. As we all know, financial poverty a...
PROBLEM MANAGEMENT IN PRODUCTION PROCESSES WITH THE USE OF A3 REPORT
This paper describes the possibility of application of a problem solving technique with the use of A3 Report for production problems (including technical problems with machines and equipment). The methodology of creating...
IMPACT OF ONLINE FINANCIAL SERVICES APPS ON UNIVERSITY STUDENTS’ FINANCIAL MANAGEMENT IN CHINA
In the current era, online financial services apps such as Alipay are booming in China due to technological development. The government has also shown their support towards this advancement in the financial sector. There...